Print Design · Brand Alignment · Layout & Typography · Messaging Structure · Production Files
We created two strategically designed rack cards for Columbus Main Street to serve dual purposes: welcoming new residents and educating potential partners and businesses about the Main Street program. These pieces were built as functional, everyday tools—clear, approachable, and aligned with the organization’s mission and brand.
Our team designed the rack cards to feel informative without being overwhelming, using clean layouts, strong hierarchy, and brand-consistent colors and typography. Each card was crafted to communicate purpose quickly while maintaining a friendly, inviting tone. The designs were intentionally cohesive with Columbus Main Street’s existing visual identity to strengthen brand recognition and trust.
The final rack cards deliver versatile, professional materials that work across multiple touchpoints—from visitor centers to community spaces and partner outreach. They provide Columbus Main Street with polished, brand-aligned tools that support community growth, engagement, and long-term relationship building.
