Brand Strategy • Graphic Design • Campaign Creative • Creative Direction
To promote Sprint Mart’s new location in Fulton, neonFROG developed a five-billboard campaign highlighting one of the store’s most unexpected standout features: its exceptionally clean and modern restrooms. The goal was to generate buzz among travelers and locals alike while reinforcing Sprint Mart’s brand identity. By spotlighting a relatable roadside priority—finding a great restroom—the campaign positioned the Fulton location as a must-stop destination along the route.
Our team created a cohesive five-board campaign that stayed true to Sprint Mart’s established branding while introducing bold messaging designed to capture attention at highway speeds. The boards used clear typography, strong brand colors, and simple layouts for quick readability. Select boards incorporated lighthearted humor to make the message memorable, turning a typically overlooked convenience into the star of the campaign and encouraging drivers to take the next exit.
The campaign successfully elevated awareness of the Fulton location and created a memorable talking point around its standout amenities. By combining strong brand consistency with humor and eye-catching messaging, the billboards broke through roadside advertising clutter and reinforced Sprint Mart as a convenient, welcoming stop for travelers seeking a clean, comfortable break on the road.
